Hello,
I am an experienced marketing director passionate about crafting strategic, story-driven campaigns that deliver impactful results for both B2C and B2B brands.
TABLE OF CONTENTS
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VIDEOGRAPHY
A video series I started called “The Solar Journey” where we highlighted our dealer partners and their stories to use for recruiting.
A testimonial series I did for an alternative treatment center highlighting the deeply personal recovery journeys of patients.
A video series I started called “Reviews Unscripted” where we captured the experiences of real customers switching to solar energy.
A funny promotional video that we made in collaboration with an equipment supplier, encouraging the adoption of a new product internally as well as to market it externally.
MOTION GRAPHICS
PHOTOGRAPHY
WEBSITE DESIGN
I have designed and managed websites for three different companies including one for my own small business which you can navigate to by clicking the button below.
SOCIAL MEDIA
I have managed both paid and organic social media accounts for multiple brands and companies. I have extensive experience running campaigns and designing content.
LOGO DESIGN
DIGITAL MARKETING
I have experience with all of the advertising platforms and software tools displayed in the marketing funnel flow chart. The most aggressive lead generation effort I have ever been part of was during my time as a marketing director in the solar industry. My team was spending $20-30K weekly across various platforms and generating 400-800 qualified leads for our direct sales teams.
MEDIA RELATIONS
I have worked to get coverage on multiple media outlets throughout Utah and Idaho to spread the word about the events that my small business has put on over the last two years. The graphic shows some of the places we have been featured.
WRITING
Most of my writing experience in a professional capacity has been short form copy for ads and scripts for videos, but I have also written e-book and blog content, newsletters, press releases, internal corporate communications, and technical content for proposals. Click the button below to read an e-book I designed and wrote for a paid social media campaign we ran on the Meta platform to generate solar leads.
